Influencer AMA’s, How-To’s, Documentaries and Social Content
Executive Production Lead for design and content for three Adobe social channels
Influencer Campaigns
Utilized various analytics sources (eg. PeopleMap, Upfluence etc.) to target desirable influencers in the drawing, design, CGI, UX/UI and animation space.
Created an influencer posting cadence for three Adobe social channels, assigning Influencers creative projects in alignment with cultural milestones and/or Adobe products (Fresco, Dimension, Aero)
Lead outreach, negotiations, contracting and production. Directed Influencer posts and timing, whitelisting, and archiving.
Documentary and How-To Content
Feed and Story posts showcasing thematic and pop-relevant hashtags.
